Search engine optimization, or SEO, of your business website is the best method of marketing your small business on the internet. SEO is definitely the specialized marketing efforts that can increase a website’s rank in search engines for specific keyphrases (knows as keywords). When potential customers and clients search for these keywords, it’s imperative that your particular website appears towards the top of the search engine leads to insure that the target audience clicks your internet site link.
If your website is buried on page 4 or deeper in search engine results for that terms that might be driving massive numbers of potential prospects aimed at your website, you will be passing up on untold sales and leads. Over 65% of internet shoppers use search engines like Google, Yahoo!, and Live (formerly MSN) to find websites that they can work with. It’s a no-brainer that your business is losing out on cash if you are not near the top of search engines like yahoo for keywords that the potential audience is utilizing.
Nearly all seo companies focus entirely in the premise of “top search engine rankings equal top sales.” This really is not true because search engine results are only the really beginning of a potential customer’s journey. The fact is that, like you probably do, the potential customers who do find your web site towards the top of search engine listings will likely visit some of the top websites that they are shown by search engines like yahoo. Consequently not only should you search engine optimization houston, but your website still must contend with other top ranking websites. The dirty truth that a lot of seo companies don’t would like you to know is houstoneo search results are certainly not enough.
Let’s face the facts: Some websites focus primarily at the top search results, some focus primarily on design, and others focus mainly on delivering quality goods and services and a top notch customer experience. If your website is lacking in one of these areas, it’s planning to lose business on the websites that happen to be in the head in the game within these areas.