Seo is a technique where your site can be shown higher in a listing of SE results. It indicates designing an internet site to ensure that it ranks higher in search engines when someone searches to get a specific phrase that relates to this website. A web site can have more visitors whenever it appears earlier inside the search results and this is exactly what search the engine do.
SEO targets kinds of search such as image search, local search, industry specific vertical search and video search which gives a web site web presence. As being a technique of online marketing SEO considers how search engines like google work and what people search for. Optimizing an internet site involves editing the written text and HTML in order to increase the relevance to specific keywords and then for removing barriers to specific activities of SEO.
SEO also identifies “search engine optimizers”, it is a term adopted by a niche of consultants who perform optimization projects with respect to clients and through employees who search optimization firm. They offer SEO as being a stand-alone service or as a part of broader advertising campaign. It is because effective SEO may sometimes require changes to HTML source code of a site, SEO tactics may be required to get included in internet site development and design. There is a class of optimszation like black hat and spamdexing which utilize methods like link farms, keyword stuffing and article spinning that degrade the relevance of search engine results and user connection with the engine. These searches for anyone sites designed to use these technologies and removes them from the indices.
SEO came into use probably in 1997 when marketers found the need for having their sites in higher ranks and visible in SEO results. Starting within this year webmasters made efforts to rank well in SE, some even manipulated ranks in SE by stuffing pages with irrelevant keywords. Earlier ones had their algorithms adjusted in such a way that to prevent webmasters from manipulating ranks.